Now accepting Melbourne tradies

Your customers call.
Effie answers.

AI receptionist built for Australian tradies. Answers your phone 24/7, qualifies the job, sends you the details. Start your free trial in 5 minutes.

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Works on your existing number Setup in 5 minutes Free trial, no card required
Effie Just now
New lead Jane Smith — 0412 345 678
Job: Blocked drain, water backing up
Where: 14 Smith St, Paddington
Urgency: This week
"Found you on Google, wants a quote"
Today 2:34 PM
The problem

Every missed call is money for your competitor

You're on the tools. The phone rings. You can't answer. They call the next tradie on Google.

3-5 calls/day

Missed while you work

That's 15-25 potential customers per week who never hear back from you.

$78K/year

Walking to competitors

3 missed calls/week at $500 avg job value. That's your revenue, going next door.

85%

Won't leave a voicemail

Your "please leave a message" is their "please call someone else."

$200-400/mo

Human receptionist

Works 9-5 only. Needs training. Doesn't know a ballcock from a backflow valve.

How it works

Three steps. Five minutes. Done.

No app. No tech skills. Just call forwarding.

1

Customer calls your number

They dial you like normal. If you're busy, it forwards to Effie automatically.

2

Effie picks up

"G'day, thanks for calling." Asks what they need, where they are, how urgent. Gets their number.

3

You get the details

Name, number, job, location, urgency. All in your dashboard. Call back when you're ready.

Try it now

Talk to Effie yourself

She'll answer like she does for your customers. Try asking about a blocked drain.

Effie "G'day, you've reached Dave at Smith Plumbing. How can I help?"
Caller "Yeah hi, I've got a blocked drain. Water's backing up into the laundry."
Effie "Oh no, that's no good. Whereabouts are you?"
Caller "Paddington."
Effie "Yep, we cover Paddington. Is this urgent or more of a this-week thing? And can I grab your name and number so Dave can call you back?"
Loading Effie...
This takes a few seconds the first time
🎤
Effie is listening...
Talk like you're calling a tradie

Uses your microphone. 2-minute demo. Desktop works best.

The maths

What are missed calls costing you?

Drag the sliders. See what you're leaving on the table.

Missed calls per week 3
Average job value $500
Calls you'd win back 60%
You're currently losing
$78,000
per year in missed jobs
With Effie you'd recover $46,800
Effie pays for itself 39x over
Why Effie

How does Effie stack up?

Honest comparison. You've got options. Here's why tradies pick Effie.

Do nothing Hire someone Answering service Call Effie
Cost Free (but it's not) $45-55K/yr salary + super $200-400/mo Free trial
Hours When you're free 9am - 5pm weekdays 9am - 5pm weekdays 24/7/365
Knows your trade You do Needs training Generic script Trained on your business
Setup time N/A Weeks to hire + train Days to onboard 5 minutes
Sick days / leave N/A Yes Shared pool Never
Handles after-hours Voicemail No Extra $$ Included
Qualifies the lead No If trained well Takes a message Job, location, urgency
Lock-in contract No Employment law Usually 6-12 months Cancel anytime
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FAQ

Common questions

You set up call forwarding on your mobile. Takes 2 minutes. When you don't answer, the call forwards to Effie. Your number stays the same. We walk you through setup for Telstra, Optus, or Vodafone.
Just pick up like normal. Effie only kicks in when you don't answer.
Yes. Natural Australian voice. Conversational, not robotic. Most callers don't realise they're talking to AI.
What do you need done? Where are you? How urgent? Name and number? Then confirms everything back.
Nope. Leads show up on your dashboard page. Works on any phone, any browser.
Yes. Month-to-month, no contracts. Send us a message and you're done.
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Stop missing jobs

Free trial, no credit card. We'll set you up personally in 5 minutes.

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47 tradies already using Effie

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